Control of Standards of Advertising

The Television Act is in many respects an instrument of consumer protection. It gives to a public board, the Independent Television Authority, the duty and the power to exclude from television any advertisement that could reasonably be said to be misleading. Secondly, Section 4(5) of the Act requires the Authority to consult with the Postmaster-General from time to time as to the classes of goods or services which should not be advertised and the methods of advertising that should not be used in television, and to carry out any direction that he may feel the need to issue in these fields, over and above anything the Authority itself, with his concurrence, may propose to do.

The Advertising Advisory Committee

Under Section 8(2) of the Television Act, the Authority is required to appoint “a committee representative of organisations, authorities and persons concerned with standards of conduct in the advertising of goods and services (including in particular the advertising of goods and services for medical or surgical purposes) to give advice to the Authority and programme contractors with a view to the exclusion of misleading advertisements… and to prepare and submit to the Authority a code of standards of (advertising) conduct….” The Authority must comply and secure compliance with the code of standards recommended by that Committee.

The Advertising Advisory Committee was appointed by the Authority early in 1955, in good time for it to produce the required code of standards before transmissions began in the autumn of that year. Three of the Committee’s eleven members (excluding the Chairman) represent organized advertising bodies that are “concerned with standards of conduct in the advertising of goods and services”. These are the representatives of the Advertising Association, the Institute of Practitioners in Advertising, and the Incorporated Society of British Advertisers. Five represent organizations that are concerned in particular with standards of conduct in “the advertising of goods or services for medical or surgical purposes”. These are the representatives of the Ministry of Health, the British Medical Association, the British Dental Association, the Pharmaceutical Society, and the British Code of Standards Committee (the last being a body composed of Press, periodical, and advertising interests that is concerned with the voluntary control of medical advertising in media other than television). There is a representative of the Retail Trading-Standards Association (a national association of retail traders and manufacturers that is concerned to bring influence to bear against manufacturers or traders whose advertisements or selling methods or descriptions or merchandise are misleading to the public), and finally two independent members who are simply concerned about standards generally.

Members of the Advertising Advisory Committee are not restricted to expressions of opinion on subjects of special interest to the bodies they represent. They bring their minds to bear on all issues before the Committee and are fully aware of their own and the Authority’s responsibilities to the public.

Code of Advertising Standards

The Advisory Committee prepared the necessary code of advertising standards before transmissions began in 1955 and has kept it under review. The code is published by the Authority as the Principles for Television Advertising and is made freely available to advertisers and their agencies. It is reproduced at the end of this chapter. It takes the form of a general code with two appendices containing detailed rules about (i) specific classes of advertising and methods of advertising, and (ii) the advertising of medicines and treatments.

On being consulted by the Authority in accordance with Section 4(5) of the Television Act, the Postmaster-General accepted those parts of the code which deal with the classes of advertising and methods of advertising that should not be allowed.

Supervising Advertisements

Since the Authority itself is ultimately responsible for the broadcasting of the advertisements, it maintains a small department headed by a senior specialist to keep a general watch on the standards of television advertising as it appears on the screen and to raise any matters of detail or general interest that seem to need further consideration by the Authority, its Advisory Committee or the programme companies. But there are some 6,000 new television advertisements every year, and before they are accepted for broadcasting it must be ensured that they conform, in content and style, with the principles laid down by the Authority and its Advisory Committee. That considerable day-to-day task is devolved in practice to the programme companies, subject to consultation with the Authority’s advertising control staff in cases of doubt.

In advance of the production of a filmed advertisement the script, including fairly detailed indications of the filming directions, is submitted by an advertising agency to a special department of the Independent Television Companies Association (ITCA) for consideration in relation to the Principles for Television Advertising and the fund of interpretative rules and understandings that have over the years been developed in operating the television code of advertising practice. If necessary, the ITCA asks for substantiating evidence in support of an advertiser’s claims and always calls for full details of competitions or gifts to be advertised as enclosures in packets, substantiation of sales figures that may be claimed for a product and of claims of a technical nature. The ITCA may also find it necessary to seek fuller information about the scenes or situations that the advertiser proposes to depict. This information is circulated to all of the programme companies and any problems that arise are discussed by an experienced group of their representatives — the ITCA Advertisement Copy Committee.

To assist the Copy Committee in the assessment of claims involving medical, scientific or technical facts, the programme companies retain as advisers a panel of independent consultants, all eminent in their professions of medicine, dentistry, nutrition, analytical chemistry, dermatology, veterinary surgery and others, who have been nominated for the purpose by their professional bodies or are otherwise acceptable to these bodies. Every new television advertisement for a proprietary medicine, for example, is submitted by the ITCA to the appropriate consultant or consultants, so that the Copy Committee can have before it an independent expert opinion on the validity of a claim and, if necessary, on the tone and style of its presentation.

There is a twofold need for these relatively stringent precautions. First, there is the Authority’s legal duty to secure high standards of probity in the advertising through adherence to the spirit as well as the letter of the Principles for Television Advertising. Secondly, there is the nature of the medium. It is recognised not only by the Authority and the programme companies but by the advertisers that while the factual bases of advertising claims should be of consistent reliability in all media, the presentation of the facts calls for special care in television. Sound and motion give a peculiar air of reality to television advertising and the impression of person-to-person communication can add so much to its impact.

Advertising and Children

The depth and complexity of the operation may be judged from one small but important example. Paragraph 10 of the Principles for Television Advertising deals broadly with the conditions under which advertising may be addressed to children. These include the avoidance of any method of advertising that might result in harm to children physically, mentally or morally; or which takes advantage of their natural credulity and sense of loyalty; or which would encourage them to enter strange places; or lead them to believe they will be inferior to other children if they do not own some product; or encourage them to make a nuisance of themselves. Practical extensions and interpretations of these rules require that free gifts to children in packets of cereals, comics, and so on, are presented in such a way as to make clear their true nature and size — for example, by showing the gift in a child’s hands or beside some common object that fixes its scale. While children are not expected to be unnaturally and incredibly well-behaved, they must nevertheless be shown to be reasonably good-mannered (though opinions are bound to differ about this). Of even more importance, very young children should not be shown in dangerous practices which others might be tempted to emulate to their peril—for example, climbing on boxes or chairs to reach high shelves. And advertisers are expected to do their best to exclude from family scenes in advertisements anything that seems at variance with the proper safety precautions that should be taken by parents with small children—for example, a fireguard must be fitted in front of an open fire if young children are about, and “mothers” should not leave medicine bottles at the bedside of young “invalids”. If children are to be shown in the street, they should not be shown to behave unsafely in traffic; and if they are to be seen at play in the street, it should not be an open street but a play street.

Bearing in mind that there are many advertisements featuring family scenes or children; that they are designed and produced by a multiplicity of advertisers, agencies and film units; and that in any case so much depends upon subjective judgment, it would be little short of miraculous if there were nothing at all in the advertisements to which exception might be taken in one or other of these respects by some viewers. But it seems reasonable to assert that enough care is taken to satisfy most observers.

So the careful consideration of new advertisements in relation to the Principles for Television Advertising proceeds effectively before the advertisers and their agencies set the film producers’ cameras in motion to record the “commercials”. Voluntary co-operation at that early stage helps to ensure that the complexities, inseparable from the responsible use of such a persuasive advertising medium as television, are resolved before expense is incurred in the production of a costly film that might otherwise be found to need amendment when it is finally examined before acceptance for broadcasting.

Bibliography

GENERAL

  • Anglia Television. 28 pp. Anglia Television, 1961.
  • Annual Report and Accounts of the ITA 1960-61. 77 pp. HMSO, 1961, 5s. 6d.
  • Annual Report and Accounts of the ITA 1961-62. 64 pp. HMSO, 1962. 4s. 6d.
  • A Regional Outlook on ITV. Reprint of a speech by the Right Hon. The Earl of Derby, M.C., in the House of Lords on 18th July 1962. 9 pp. TWW, 1962.
  • A Regional Television Station. 20 pp. Anglia Television, 1960.
  • ATV: The Midlands. 27 pp. Associated Television, 1962.
  • Both Sides of the Camera. ABC Television. A souvenir book of television programmes and the people who make them. 128 pp. Weidenfeld & Nicholson, 1960. 21s.
  • British Broadcasting. Radio and Television in the United Kingdom. Burton Paulu. 457 pp. OUP, 1956. £2 8s.
  • British Broadcasting in Transition. Burton Paulu. 250 pp. Macmillan, 1961. £1 15s. Broadcasting (Sound and Television). Mary Crozier. 236 pp. OUP, 1958. 7s. 6d.
  • Fusion. Bi-monthly company magazine. 36-48 pp. Associated-Rediffusion.
  • Grampian Television—North East Scotland’s own TV Station. A six page information leaflet on the station, its aims and objects. 6 pp. Grampian Television, 1962.
  • Independent Television Programmes — Facts and Figures. 20 pp. ITA, 1962. 1s. 6d.
  • Independent Television Programmes — More Facts and Figures. 16 pp. ITA, 1962. 1s. 6d.
  • New Channels. A report on radio and television. Bow Group. 56 pp. Bow Publications, 1962. 4s.
  • Paper No. 251. Based on the Seminar on Problems of Industrial Administration at the London School of Economics in December 1959, by Sidney L. Bernstein, Chairman of the Granada Group. 56 pp. Granada TV Network, revised edition, 1961.
  • Periodicals. Apart from the programme journals, the following regular publications are devoted to television topics: Contrast (3s. 6d. quarterly), International TV Technical Review (1s. 6d. monthly), Television Mail (1s. 6d. weekly), TV Today (supplement to The Stage, 9d. weekly).
  • Programme Journals. In each area a weekly publication gives details of the available Independent Television programmes, as follows: TV Times (separate editions for London, The Midlands, The North of England, Southern England, East Anglia, The Borders, North-East Scotland); TV Post (Ulster); Television Weekly (South Wales and the West of England); The Viewer (separate editions for Central Scotland and North-East England); Look Westward (South-West England); Channel Viewer (Channel Islands); Wales West & North TV (West and North Wales).
  • Prospects for Television. 27 pp. Political and Economic Planning (P.E.P.), 1958. 3s. 6d.
  • Spotlight on TWW. “Servant of Two Tongues” by Mary Crozier, reprinted from The Guardian, 12th October 1960, and “What Cardiff Does Today” by Alfred Francis, reprinted from Time and Tide, 24th September 1960. 8 pp. TWW, 1960.
  • Taking Television Shows on Tour. 10 pp. TWW, 1960.
  • Teledu. A news sheet in the Welsh language containing information about Independent Television in Wales. 4 pp. TWW, 1962.
  • Television in Britain. 29 pp. P.E.P., 1958. 3s. 6d.
  • The Border Discovered. 23 pp. Border Television, 1961.
  • The Creation of a Regional Station. 16 pp. Anglia Television, 1960.
  • The Local Television Service. 22 pp. Anglia Television, 1961.
  • The New Journalism. 40 pp. Independent Television News, 1962.
  • The Thomson Organisation in Great Britain. 33 pp. Scottish Television, 1960.
  • The Truth About Television. Howard Thomas. 321 pp. Weidenfeld & Nicolson, 1962. 25s.
  • This Wonderful World. A booklet describing the first three years of this programme series. 14 pp. Scottish Television, 1960.
  • TV: From Monopoly to Competition—and Back? Wilfred Altman, Denis Thomas, David Sawers. 120 pp. Hobart Paper 1$, revised edition July 1962. Institute of Economic Affairs. 7s. 6d.
  • Visual Journalism. 12 pp. Associated-Rediffusion, 1960
  • Wales Today and Tomorrow. A symposium of the views of members of the Welsh Board of Directors TWW Ltd. 36 pp. TWW, 1960.
  • We Cover the South. 29 pp. Southern Television, 1961.
  • Year Books. The following annuals and reference books contain information about television: Commercial Television Year Book & Directory, Business Publications Ltd. (£1 15s.); Kemp’s Film & Television Directory, Kemp (£2 2s.); International Commercial Television Rate and Data Book, World’s Press News & Advertisers’ Review (£5); International Television Almanac, Quigley Publications (£1 15s.); Spotlight Contacts, The Spotlight Ltd. (3s. quarterly); The British Film & Television Year Book, British & American Film Press (£1 15s.); World Radio TV Handbook, O. Lund Johansen (22s.).

THE ARTS

  • Festival of the City of London. 1962 programme book, edited by Ronald Elliott. 64 pp. Associated-Rediffusion, 1962.
  • Josh White Sings. Music of the New World. The American Negro and his Music with folksong lyrics. Granada TV Network. 44 pp. MacGibbon & Kee, 1961. 2s. 6d.
  • J. S. Bach: 48 Preludes and Fugues. Performed by Rosalyn Tureck. Notes for viewers on a programme series. 23 pp. Granada TV Network, 1960.
  • Orpheus in the Underworld. Offenbach’s opera performed on ITV with the Sadler’s Wells Company. 4 pp. Granada TV Network, 1962.
  • The Royal Ballet in Cinderella. 35 pp. Granada TV Network, 1960.

AUDIENCE RESEARCH AND ADVERTISING

  • A Description of a Market. A statistical commentary. 24 pp. Border Television, 1961.
  • A Survey of Londoners’ Opinions on Television Advertising Magazines. 44 pp. Associated-Rediffusion, 1962.
  • Advertising in a Free Society. Ralph Harris and Arthur Seldon. 216 pp. London, Institute of Economic Affairs, 1959. 18s.
  • Copy Research and Television Commercials. Norman Squirrell. 15 pp. Associated Television, 1960.
  • How a Television Commercial is Made. 32 pp. Institute of Practitioners in Advertising, 1960.
  • London Profiles. Research into product groups. No. 1. Motor cars, 113 pp.; 2. Holidays, 75 pp; 3. Grocers and advertising, 67 pp.; 4. Hardware stores and Advertising, 61 pp.; 5. Electrical dealers and advertising, 60 pp.; 6. Confectioners and tobacconists, 75 pp.; 7. Licensed traders and advertising, 72 pp.; 8. Butchers and greengrocers and advertising, 80 pp. Associated-Rediffusion, 1962.
  • Market Profiles. Subsidiary publications to The Londoner. No. 1. Chocolate covered biscuits and bars, 50 pp.; 2. Cigarettes, 50 pp.; 3. Indigestion remedies, 49 pp.; 4. Beer, 25 pp.; 5. Pet foods, 29 pp.; 6. Cold and flu remedies, 27 pp.; 7. Frozen food, 36 pp.; 8. Tooth and denture cleaners, 38 pp.; 9. Furniture polishes, 26 pp.; 10. Breakfast cereals, 40 pp. Associated-Rediffusion, 1962.
  • Marketing and Media Handbook. Demographic and media data for the Southern area. 65 pp. Southern Television, 1963.
  • Marketing Survey. Ownership of consumer durables and other goods, and information on individual behaviour in regard to smoking, drinking, holidays, etc. 28 pp. Southern Television, 1962.
  • Media and Marketing Survey of the Midlands Television Area. No. 5. April-June 1960. 195 pp. Associated Television, 1960.
  • Motivation Research and the Television Commercial. Harry Henry. 12 pp. Associated Television, 1960.
  • New Developments in Audience Research Methods. W. A. Belson. 6 pp. London School of Economics, 1958.
  • Notes of Guidance on Television Advertising (Initial Sections). Independent Television Companies Association, 1962.
  • Principles for Television Advertising. 4th edition. 16 pp. ITA, 1961.
  • Research for Programme Planning. W. A. Belson. 15 pp. Associated Television, 1960.
  • Sampling in Television Research. Alan Stuart. 16 pp. Associated Television, 1960.
  • Techniques for Testing the Effect of Television Advertising on Sales. John Downham. 14 pp. Associated Television, 1960.
  • Techniques for Measuring the Effects of Exposure to Mass Media. W. A. Belson. 6 pp. London School of Economics, 1961.
  • Television and Family Life. W. A. Belson. 5 pp. London School of Economics, 1961.
  • Television and Other Mass Media. W. A. Belson. 7 pp. London School of Economics, 1961.
  • Television and the Political Image. A study of the impact of television on the 1959 General Election, by Joseph Trenaman and Denis McQuail. 287 pp. London, Methuen, 1961.
  • Test-Marketing Handbook. Research, merchandising and other services available to advertisers. 22 pp. Southern Television, 1963.
  • The ATV Youth Market. 12 pp. Associated Television, 1960.
  • The Audience for Border Television. Research Services Ltd., September 1961, November 1961, February 1962.
  • The Brand Image and Advertising Receptiveness. Alex Mitchell. 12 pp. Associated Television, 1960.
  • The Effects of Television on the Interests and Initiative of Adult Viewers in Greater London. W. A. Belson. 14 pp. London School of Economics, 1959.
  • The Effects of Television on the Reading and the Buying of Newspapers and Magazines. W. A. Belson. 16 pp. London School of Economics, 1962.
  • The Effect of Television upon Cinema Going. W. A. Belson. 9 pp. London School of Economics, 1958.
  • The Effects of Television upon Family Life. W. A. Belson. 5 pp. London School of Economics, 1961.
  • The Half Decade. An inside story. Leonard Smith. 134 pp. Associated-Rediffusion, 1961.
  • The Londoner—Explanatory Manual. The background to The Londoner psychological research study. 158 pp. Associated-Rediffusion, 1962.
  • The Londoner. A psychological study of the London population. Three volumes. Associated-Rediffusion, 1962.
  • The Role of Merchandising in Relation to Television Advertising. 16 pp. Associated Television. 1962.
  • The United Kingdom, an Economic Study. 200 pp. Associated-Rediffusion, 1962.
  • TV’s Efficiency in Communicating. W. A. Belson. 12 pp. London School of Economics, 1961.
  • Viewing and Readership in the Border Television Area. 16 pp. Research Services Ltd., 1962.
  • Viewership Survey, January-March 1960. 149 pp. Granada TV Network, 1960.
  • What Children Watch. A survey of children’s television viewing. 58 pp. Granada TV Network, 1961.

CHILDREN, SCHOOLS, EDUCATION

  • A Child in our Hands. Programmes for children. 12 pp. Associated-Rediffusion, 1960.
  • Children and Television Programmes. The report of a joint committee set up by the BBC and ITA. (Committee chairman: Miss May O’Conor.) 47 pp. ITA and BBC, 1960. 3s. 6d.
  • Discovery I. Fifteen talks given by leading scientists in Granada’s “Discovery” science series. 144 pp. Methuen, 1961. 12s. 6d.
  • Discovery II. Eighteen talks by leading scientists in Granada’s science series for sixth forms. 208 pp. Arco Publications, 1962. 12s. 6d.
  • Educational Television. Some suggestions for a fourth service. 32 pp. ITA, 1961. 2s.
  • E.T.V. Conference. Report on a conference at Glasgow University. Scottish Television, 1962.
  • Midnight Oil. A survey on a teaching-by-television experiment. 12 pp. Ulster Television, 1962.
  • Notes on School Programmes. Booklets for teachers and pupils are published each term and may be obtained from the local Programme Company or the Independent Television Schools Broadcasting Secretariat. Series shown during the Autumn Term 1962 are: Art in the Making, Auf deutsch, Chemistry for Sixth Forms, Discovery, French from France, Ici la France, Notre Ville, Romeo and Juliet, Science and Understanding, Story Box, Summing It Up, The Art of Music, The World Around Us.
  • Parents, Children and Television. An opinion survey. 48 pp. ITA, 1958. 3s. 6d.
  • Record of a Conference on Educational Television. Held at the Royal Hotel, Norwich, on Saturday 6th January 1962. 50 pp. ITA, 1962.
  • School Report: The First Four Years. 112 pp. Associated-Rediffusion, 1961.
  • Television in Education. Report of a conference held at Nottinghamshire County Training College. 50 pp. Associated Television, 1961.
  • Visual Education on Scottish Television. 10 pp. Scottish Television, 1961.

CURRENT AFFAIRS

  • America Abroad. A programme in the Intertel series dealing with Cambodia, South Vietnam, Pakistan and Ghana. 8 pp. Associated-Rediffusion, 1962.
  • American Viewpoints. Texts of six television interviews in the “Right to Reply” series. 40 pp. Associated Television, 1960.
  • For Richer for Poorer. An inquiry into the business of Britain. 63 pp. Granada TV Network, 1962.
  • Inquiry. Talks in Granada’s current affairs series for schools, by the Earl of Harewood, Professor S. E. Finer, Sir Charles Morris, Cecil McGivern, etc. 122 pp. Manchester University Press, 1962. 8s. 6d.
  • Living with a Giant. A programme in the Intertel series dealing with Canada. 8 pp. Associated-Rediffusion, 1962.
  • Scotland and the Common Market. An edited transcript of eight weekly programmes. 63 pp. Scottish Television, 1961.
  • Scotland Today and Tomorrow. A special programme on the state of the Scottish economy. 19 pp. Grampian Television, 1962.
  • The Four Freedoms. The background to the broadcasts. 26 pp. Associated Television, 1962.
  • The Idea Called Commonwealth. An introduction to the world’s largest group of nations. 75 pp. Scottish Television.
  • The Long Day. A one-hour TWW documentary on HM Prison, Dartmoor. 8 pp., TWW, 1962.
  • The Pill. One of the “Life in Action” programmes. 22 pp. Granada TV Network, 1961.
  • The Quiet War. A programme in the Intertel series dealing with South Vietnam. 8 pp. Associated-Rediffusion, 1961.
  • Three Programmes of Topical Importance from Bristol. 5 pp. TWW, 1961.
  • Under or Over. A series of programmes investigating the possibilities of a Channel Tunnel or Bridge. 17 pp, Southern Television, 1962.
  • Will Farmers Survive if Britain Joins the Common Market? Transcript of a programme on the European Common Market. 14 pp. ABC Television, 1961.

DRAMA

  • A Season of Shaw. Folders on the television performances on the “Play of the Week” series: “Major Barbara”, “Misalliance”, “Don Juan in Hell” and “The Apple Cart”. Granada TV Network, 1962.
  • Anatomy of a Television Play. A candid inquiry by John Russell Taylor into the production of Alun Owen’s “The Rose Affair” and Robert Muller’s “Afternoon of a Nymph” (ABC Armchair Theatre). 223 pp. 64 pp. illus. Weidenfeld & Nicolson, 1962. 25s.
  • Emergency-Ward 10. A descriptive booklet on the occasion of the 500th episode. 16 pp. Associated Television, 1962.
  • Granada’s Manchester Plays. Television adaptations of six plays recalling the Horniman Period at the Gaiety Theatre, Manchester. 310 pp. Manchester University Press, 1962. 25s.
  • ITV and the Theatre in Bristol. Reprinted from Time and Tide, 23rd March 1961. 4 pp. TWW, 1961.
  • New Granada Plays. Six selected plays for television. 222 pp. Faber & Faber, 1961. 18s.
  • No Hiding Place: a Programme Planned for Success. A research report. 29 pp. Associated-Rediffusion, 1962.
  • Somerset Maugham Stories. 12 pp. Associated-Rediffusion, 1961.
  • The Armchair Theatre. ABC Television. How to write, design, direct, act, enjoy television plays. 115 pp., plus 64 illus. Weidenfeld & Nicolson, 1959. 21s.

ENGINEERING AND TECHNICAL

  • About Television. Phyllis Ladyman. How television works explained in colour pictures (for children, but grown-ups may learn from it too). 31 pp. Granada TV Network. Brockhampton Press, 1960. 3s. 6d.
  • An Arabian Night. The programme presented on the opening of Studio 5 and details about the studio. 26 pp. Associated-Rediffusion, 1960.
  • Elstree Studio Centre. 38 pp. Associated Television, 1961.
  • 405:625. A plan for changing to 625 lines while retaining VHF transmission. 19 pp. ITA, 1961. is. 6d.
  • How TV Works. The technical story for non-technical people. 48 pp. Granada TV Network. Methuen, 1960. 5s.
  • What is a Television Centre? Description of the Granada TV Centre, Manchester. 28 pp. Granada TV Network, 1962.

HISTORY

  • Once a Kingdom. A six-part inquiry into the story of East Anglia, its land and people. 4 booklets. Anglia Television, 1962.
  • Southern Heritage. Historic events in the South of England. 13 pp. Southern Television, 1961.
  • Ten Years a Queen. Transcript of a programme transmitted in 1962. 20 pp. Associated-Rediffusion, 1962.

PRACTICAL AND OUTDOOR

  • Farm in the South. Describes the regular series of programmes for farmers. 12 pp. Southern Television, 1962.
  • The Border Television Cook Book. Recipes from “Focus About The Home”. 40 pp. Border Television, 1962.
  • The Other Man’s Farm. Franklin Engelmann in collaboration with Jack Hargreaves of The Farmer’s Weekly describes 26 of the farms visited in the last three years by ABC Television. 256 pp., 32 pp. illus. Weidenfeld & Nicolson, 1962. 25s.

RELIGION

  • About Religion. Five years of religious broadcasting. 26 pp. Associated Television, 1961.
  • A Man Dies. A dramatisation for our times of the Passion and Crucifixion. 2 booklets. 10 pp., 41 pp. ABC Television, 1961.
  • A New Pulpit. An inaugural course of training in television for clergymen. 6 pp. Scottish Television, 1961.
  • For All to See. The enthronement of the 100th Archbishop of Canterbury. 14 pp. Southern Television, 1961.
  • Journey of a Lifetime. The Ven. Carlyle Witton-Davies retraces the pilgrimage to Israel and Jordan by Anne Lawson and John Bonney on behalf of ABC Television, and tells the story of the two film series. 144 pp. 60 pp. illus. Arthur Barker, 1962. 12s. 6d.
  • Laudes Evangelii. A miracle play inspired by Byzantine mosaics, the paintings of Giotto and the Canticles of thirteenth- and fourteenth-century Italy. 26 pp. Associated-Rediffusion, 1961.
  • One Church. Transcript of a discussion on Church Unity. 12 pp. Westward Television, 1962.
  • Religious Programmes on Independent Television. 64 pp. ITA, 1962. 3s. 6d.
  • Television and Christianity. A report on a two-day course for junior clergy. 10 pp. TWW, 1962.

SCIENCE AND NATURAL HISTORY

  • At the Zoo. A report on the Granada TV and Film Unit at London and Whipsnade Zoos. 8 pp. Granada TV Network, 1961.
  • Borneo Jungle: Another World. Three programmes on Sarawak, made by Tom Harrisson, D.S.O., O.B.E., and his wife Barbara. 23 pp. Granada TV Network, 1961.
  • Communication in the Modern World. The British Association/Granada Guildhall Lectures, 1961. Contributors: Sir James Gray, Professor Hermann Bondi, Sir John Wolfenden. 80 pp. University of London Press, 1961. 4s. 6d.
  • Pegasus Overland. A real-life adventure series. Folded brochure. TWW, 1960.
  • S.O.S. Rhino. A programme in the “Survival” series. 14 pp. Anglia Television, 1960. Space. Three programmes devoted to information and opinion on space research. 20 pp. Southern Television, 1961.
  • Tomorrow May Be Too Late. A programme in the “Survival” series. 22 pp. Anglia Television, 1960.

SPORT

  • Golf on Scottish Television. 6pp. Scottish Television, 1961.
  • Seeing Sport. By Pitkin Pictorials Ltd., for Desmond Lloyd Publications Ltd. 128 pp. illus. September 1962. 15s.